Client demo summary

What was built

A customer-usable proof-of-concept lead-generation system with premium service pages, a tracked offer page, lead form, QR campaign assets, local lead/event logs, CSV export and weekly reporting.

Why a normal website is not enough

A brochure site says what the business does. This pilot measures which traffic sources create calls, quote clicks and enquiries.

Why the site looks realistic

The PoC uses a premium garage theme, D1 public social imagery and a visible proof-of-concept notice so it can be shown to customers without pretending it is final client-approved production.

How traffic will be driven

Tracked links in social profiles, Google profile if approved, QR counter cards, referral cards, partner QR placements and optional paid search only after approval.

How QR codes and offer codes work

Each campaign URL carries UTM tags and the default offer code D1WEB. Leads and scan events are logged against the campaign source.

What D1 needs to verify

• Phone and address
• Service scope and compliance wording
• Whether mobile service, RWC/COI and 4WD wording can be promoted
• Any offer or discount
• Use of public social images and replacement with approved originals

45-day pilot

Pilot duration: 45 days. Monthly subscription: to be agreed. Ad spend: paid directly by D1 if approved.

Pause

When paused, forms stop, notifications stop, data remains exportable and the site can show a neutral paused state.